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During Couture Week in Paris, Reem Alswaidi attended Alexis Mabille’s Spring/Summer 2026 show at the iconic Lido. The presentation explored the intersection of couture, artificial intelligence, and technology — a bold and thought-provoking direction for the house. Reem appreciated the innovation behind the concept, noting how digital artistry opened a new dialogue about the future of couture in a rapidly evolving world. However, as a longstanding advocate for craftsmanship and detail, she expressed a desire to experience the garments up close and admire the embroidery, construction, and intricate elements that define true couture. “It was a great idea, but I can’t help it… I want to see it in front of me. I want to see the details, at least for Couture. I’m very excited however to see what Alexis Mabille will do next.” Moments where heritage meets innovation continue to define Paris Couture Week, and Reem’s presence reflects her ongoing engagement with the evolving world of global luxury fashion.
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<h3>About Reem</h3>

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Reem Alswaidi is a Saudi luxury lifestyle and travel influencer with a global presence. With over 1.4 million followers on Instagram, she has built a loyal and highly engaged audience who trust her refined eye and authentic voice. From front rows at international fashion weeks to exclusive brand experiences, Reem collaborates with leading global houses across fashion, beauty, and travel, bringing a distinct Middle Eastern perspective to the world of luxury.
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